Guidelines for Online Lead Generation
So for those know me well I have been in the anti-spam side of things for around 15 years. I worked for many ISP’s and anti-spam organizations to stop the flood of spam and non-permissioned based...
View ArticleEmail List Rental = Car Rental
I was recently told that I’ve been on a "car kick" these past few weeks. It all started with my EEC post on June 13th, "Enterprise: Great Intent, Poor Execution" where I discussed how Enterprise sent...
View ArticleHow to Revive a Stale Email List
I recently wrote a whitepaper for the Email Experience Council (EEC) with some GREAT contributions from Michelle Eichner of Pivotal Veracity, Andy Goldman of Ogilvy, John Alessi of SocketLabs, Tim...
View ArticleOuch: A List-Purchase Nightmare
UPDATE Sept 15 2008: http://directmag.com/magill/0909-email-appenders/index1.html anyone else read this and say DUH? how can he be surprised at the bounce rate when he bought a list? I don’t like...
View ArticleEmailAppenders in the news again!
So I hate to re-post so much outside news today to the blog instead of running educational material for you, but this just had to be posted about (of course this should be educating you as what NOT to...
View ArticleEmailAppenders being sued now
History on EmailAppenders http://directmag.com/email/news/1223-internet-retailers-sue-emailappenders/ Internet Retailer Sues EmailAppenders Dec 23, 2008 2:02 PM, By Ken Magill Internet Retailer has...
View ArticleAre you using MD5 for your suppression lists? You should be.
The Email Senders and Providers Coalition (of which I am the co-chair of the Technology committee) announced today that all members must support MD5 suppression lists by the end of the year. Most ESPs...
View ArticleEmail appending can hurt you
This is a GREAT article from Stefan Pollard on the hazards of email appending. I am not going to make comments here as I think he has already captured the greatest points he could have given any one of...
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Watch out for DeepWWW
What is a DeepWWW you ask? Well in this case, a DEEP hole in the Internet here in Texas. If this isn't a good example of how bad non opt-in lists are I don't know what is. Most of you already know my...
View ArticleMoney and Lists Sizes Aren’t Everything
Reposted from my ClickZ column. —— Money and list sizes aren’t everything. OK, maybe money is everything and here’s hoping you get lots of it, but the size of one’s email target list size doesn’t...
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